History
We already have in our blog about Oracle Commerce history. You can check by accessing the post ATG Web Commerce History.
Overview
Deliver Personalized and Optimized Experiences.
Innovate as the market changes and expand quickly and easily to new touchpoints and geographies.
- Provides a proven, scalable, modern platform, business-user control, and omnichannel support.
- Empowers marketers and merchants to manage omnichannel experiences, personalization, search and navigation, promotions, content, and more.
- Enables the rapid launch of sites for new brands, markets, and even single-purpose campaigns.
- Easily expands internationally to target new geographies and segments more effectively.
- Includes B2B and B2C modules to better support different business and selling models.
Features
Scale and Performance
Process data and deliver dynamic experiences at unparalleled scale.
Efficiently expand to multichannel, multisite, multibrand, multilanguage, and multicurrency environments.
Data Anywhere Architecture
Accelerate integrations and minimize integration costs with a flexible architecture.
Unified Multisite Architecture
Share commerce and personalization resources, including content and components, between commerce sites.
Adaptive Personalization Engine
Choreograph customer interactions to drive predesigned dialogues for a personalized commerce experience.
Personalize content to target organizations, roles, individuals or customized segments.
Leverage dynamic customer profiles and segments, updated continuously based on new interactions.
Best-in-Class Search and Guided Navigation
Provide superior search for the most relevant results through transparent relevance rank controls, thesaurus, and keyword redirection.
Provide visitors with guided navigation that dynamically summarizes results based on available metadata.
Advanced Segments and Targeted Content
Target high-value groups with select products and promotions.
Define segments based on demographics or on-site behavior.
Use profile attributes to quickly place customers into segments.
Search Engine Optimization
Surface all dynamic commerce-created pages in web search engines.
Reporting and Big Data Analytics
Monitor and analyze commerce and customer behavior with fully integrated, interactive big data analytics capabilities that provide insight into key metrics and customer activity.
Popularity
2013 Leading eCommerce Platforms For The Top 100 Online Retailers (America)
2014 Leading eCommerce Platforms For The Top 100 Online Retailers (America)
Gartner Rates 2014 E-Commerce Platforms
Compare Best E-Commerce Platform
TOP E-COMMERCE PLATFORMS CHOICES – 2014
Training
View the Guide to Selecting the Right Training for Oracle Commerce, including ATG Web Commerce and Endeca Commerce, to help you identify the appropriate courses for your specific situation.
- Oracle Commerce Business User
The platform for Oracle Commerce business users enables you to make every sales interaction relevant to each client. With Oracle Commerce Business User training learn to take control of the advertising process, including product catalog, pricing, promotions and profile management. - Oracle Commerce Developer
Oracle Commerce Developer training provides you the basic knowledge and practical experience to extend Oracle Commerce platform and customize the guided search. Deliver personalized content using the Experience Manager. - Oracle Commerce System Administrator
With Oracle Commerce System Administrator training will learn how to manage their Oracle Commerce production environment. Enroll in this hands-on training to become more efficient in supporting Oracle Commerce application.
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